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The Head of AIB's AI Working Group, in which more than 100 members from across the marketing industry are working on trends, standards, and the implementation of AI. A co-creator of AI hackathons dedicated to helping identify adequate AI solutions and implement them in organizations (proof of concept, proof of value, minimal value product). The organizer of conferences on AI, guidelines, and workshops, actively promoting AI Mindset in every company. Graduated from the Oxford AI Course for Business.

A digital expert with 15 years of a proven track record of successful projects. An effective leader, who is not only an experienced digital professional, but who is also able to connect content to technology, all in a business context. She brings a data-driven approach to all tasks that ensures each item is measured and optimized for success. She has a personable approach to working with people with a continuous improvement mindset.

Her capabilities are to influence stakeholders and bridge the communication between sales and technology teams. She follows the trends (both local and international) and comes up with new digital products.

Her responsibilities also include establishing strategic partnerships. Her expertise is using agile, waterfall, and design thinking methodologies. Regular member of the Interactive Advertising Bureau (IAB), IAB Mixx Awards Jury, The Advertising Ethics Arbiter, lecturer, mentor (Management Masterclass), and keynote speaker.

She strongly believes that the AI mindset is the digital content’s future.